Computer simulations are a perennially popular form of computer games. From the ubiquitous SimCity to the ever popular Mafia Wars sprawling across Facebook's metropolis of friends, gamers consistently enjoy excelling at the rather masculine themed dynasties of city building and ordering hits on other players. Posh Shop takes simulation games into the more feminine, but no less addicting world, of fashion design. Instead of aspiring to be the next Don of an exotic sounding Italian family, you can strive to be the next Ralph Lauren or George Armani. Posh Shop allows players to build their own customized fashion boutique and select the types of models to display their creations to the world. Posh Shop is operated in a simple point and click format where players select the items of clothing they wish to place in their collections. Money is generated for your boutique by your ability to correctly select trending clothing styles for sale in your boutique. While the continuous selection of clothes for resale in your boutique may seem repetitive for gamers wishing for a more interactive experience, budding fashion designers will enjoy seeing their clothing choices generate income. However, the same sensitive fashion folks may take offense when the game fails to appreciate their own fashion inspirations. Posh Shop creates a uniquely original gaming concept that may be improved in the future should enough fashion orientated gamers emerge as a potential market. Fans of the more popular simulation games focusing on aggression may also discover a more creative side in themselves and appreciate the fashion industry with its world of creativity and economics. Posh Shop is a novel gaming idea that has the potential to bring some fashion sense to gaming geeks while sending a technological invitation to those who are more interesting in fabrics than fiber optics.